Young adults or unemployed students who listen to bands such as Arctic monkeys, Kasabian, etc..
2. What media do they use most often?
They tend to get there news online but have a screen break and gather information about the bands they like by reading magazines.
3. Are they predominately Male or Female?
They will be predominately male but will also be a tiny percentage of females
4. What’s the general attitude towards the product?
They enjoy buying the magazines and reading the information inside. Also enjoy collecting them and having a large collection
5. Age group?
Age range from 16-20
6. Education level?
Quite sophisticated language aimed mainly at students and unemployed graduates
7. What are their spending habits?
Due to my magazine aiming at people ranging from 16-20 years of age they will not have much money however may have a part time job with the money they would usually spend on clothes or activities
8. What are their product needs?
They will expect a lot of interviews of artists within this genre, upcoming artists, information on album releases, gig venue dates, etc...
9. What are the reader’s lifestyle indicators?
Preferably living at home or renting a flat/home, still in education and receiving ‘pocket money’, driving or learning to drive, paying university funds.
10. Geographical location?
Mainly situated in large cities such as Birmingham and London, also found in smaller cities like Sheffield and Yorkshire
Target Audience
Gender: Male
Age: 16-20
Education: Further education-graduate
Class: D class inspiring to be in group C2 and also E class to focus on students.
Geographic location: Sheffield, Manchester, Birmingham, Yorkshire, London
Product needs: Exclusive information, upcoming bands, New albums, Gigs and venues
Social Media sites: Tumblr, twitter, Facebook
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