Evaluation Question 3

Magazine distribution is the link between the magazine producers and retail outlets. The outlets are the stores where the magazines are sold and are mostly places which have a large magazine section such as WHSmith. The producers create all the major aspects of the magazine including the structure and the content. The producers then send the finished magazine to distribute retail or who will market the magazine and will also aim to advertise the magazine to help target audiences to buy the magazine.

However as most companies have a distributor NME does not, the company its self has been placing its magazines on shops shelves such as Tesco, co-op and as well as news agents and well as other places such as WHSmith since 2009, but recently have partnered up with John Menzies to help publish their magazine online.

As NME do not have a distributor I researched into another magazine based around that genre, the first was Mojo; With Mojo I found a media institution which deals with publishing the magazine and distributing it. A media institution is an established, profit based organisation which deals with the creation and distribution of advertising, entertainment and information services.

The Institution Mojo uses is Bauer Media (on the right). Bauer is a division of the Bauer Media group, Europe's largest privately owned publishing group. The group is a worldwide media empire offering over 230 magazines in 15 countries, as well as online, Tv and radio.

Bauer Media reaches over nineteen million UK adults across multiple media channels. The business is built on influential media brands with millions of personal relationships and engaged readers or listeners, they aim to connect audiences with excellent content through multi-touch point brand platforms.

I also went on to find that Bauer media also publish high end magazines similar to my Genre such as Kerrang and Q.

In my opinion I think Bauer Media will be the best media institution to use as most magazines related to my genre are published by them also after looking at facts and statistics these are the more successful companies. With Mojo magazine and Q being one of the best selling magazines within the UK.